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Tackling the eternal question of what do women want, the authors of a new book have an answer -- "Women Want More." More time and control over their lives, that is.
A "revolution of dissatisfaction" is brewing among women, and businesses that understand that women want more time and can market to them will find rich opportunities, say authors Michael Silverstein and Kate Sayre.
Women do not have enough time for themselves, they have too many demands on their time and they have conflicting priorities," Silverstein said in an interview with Reuters.
Among the countries surveyed were the United States, China, India, Germany, Mexico, Iraq, Egypt, Russia and Japan.
Women are becoming better educated as their numbers grow and over the next five years, he said, the number of working women worldwide will grow to 1.2 billion from 1 billion, and they will increase their yearly earnings to as much as $18 trillion from $12 trillion.
Companies that already understand women's desire for more time include Trader Joe's, headquartered in Monrovia, California, for its time-saving prepared food and Banana Republic, a brand owned by Gap Inc., which has standardized its styles and fits to make clothes shopping simpler and less time-consuming, the authors write.
Opportunities for more companies to benefit from the female market will grow rapidly in the next few years as the so-called female economy grows, Silverstein said.
对于解决女人想要什么这一永恒的话题，这本新书的作者回答到："女人想要更多。"想要更多的时间来控制他们的生命。
一场"不满足的革命"在女人的心中酝酿，而且了解女人想要更多时间和那她们来做交易的商家会发现更多的商业机会。作者米歇尔，斯沃斯顿和凯特，夏瑞说。
对于女人来说，她们没有足够的时间，她们总是需要太多的时间而且总是冲突不断。斯沃斯顿在一次和鲁特的采访中说到。
参与调查的国家有：美国，中国，印度，德国，墨西哥，伊拉克，俄罗斯和德国。
在过去的五年中，女人受到的教育越来越好，就像她们与日俱增的数量一样。而且全球职业女性的数量从10亿增加到了12亿，她们的年收入从12万亿美元增加到了18万亿美元。
已经了解女人渴望更多时间的公司包括：美国乔氏连锁超市，在蒙罗维亚，家里佛尼亚均有总部。乔氏准备了素食食品，香蕉共和国和品牌服装，他们已经形成了自己的风格而且可以定做服装，因此简化和缩短了消费时间。作者写到。
更多的公司从女性市场中收益，在将来的几年里，这样的机会迅猛增加，这就是所谓的女性经济增长。斯韦斯特说道。
